Tag Archive: readers



Well, as you all know last month I did my first free promo on Amazon, where 400 people snatched up their own Kindle copy of my paranormal/mystery “THE BRIDGE”.    Now, one of the things that inspired me to take that risk was the fact that I’d read in many different articles and blogs, that such a promo could help actual paying sales.  Those who grabbed a copy start spreading the word about how much they liked the book and tell others to get their own copy.  I can safely say, I’ve seen a slight increase in the number of actual purchased copies of the book, but nothing astronomical.

So this last weekend I did a special .99 cent promotion which netted about 5 or 6 sales total and that’s all.  Now a number of you may be thinking, “Wow, that wasn’t very impressive.”  And you’d be right.  But, it’s about what I expected because, “THE BRIDGE” is my first book.  I’m still an unknown author.  I did try and foster a following in advance and build up anticipation and interest in the book and look at the total results.  To date, about 500 copies of my book are out there, which to me is rather impressive for a first timer.  The book has been garnering mainly 4 and 5 star reviews, 13 on Amazon and 15 on Smashwords.  Now only 3 of those reviews came after the free giveaway.

That might sound discouraging to some people, but I’m not looking at it that way.  When you do a free giveaway, most people are loading up their Kindles with books that they will eventually read.  A lot of those people who downloaded my book, still haven’t had a chance to read it yet.  I know this, because a number of them have told me this is the case.  They message me and to say, ‘You’re number ( ) in my reading list, but I’m looking forward to your book and getting back to you about it afterwards.’

So, I have reason to hope for more reviews and that these folks will be so excited by what I’ve done, they’ll not only be dying to see the next installment (which is something I keep hearing from those who have read “The Bridge”).  But I’m also hoping they’re going to be spreading the word about it and the upcoming sequel to all their friends and networks, which will in turn translate into more sales.

Remember when it’s only your first or second book, you’re still building a fan base which takes time and patience.

Now, I do plan to do one more free giveaway on Amazon sometime in August, before my exclusive KDP Select contract expires.  Once it does expire, I’m bringing “THE BRIDGE” back to Smashwords, Nook, Apple and other e-readers.  I’ve already had a number of inquiries of when the book will be available in those formats, so I’ve still got more prospective customers to come.

On the other hand, I do have one concern and that is, “Have I hit my limit of possible customers in my current “sphere of influence?”  I’m always interested in getting the word out about my book out to more and more people, but I’m starting to run low on ideas of how to make that happen.  I’ve done LinkedIn, Twitter, Facebook, Goodreads, press releases, contacted radio and newspapers (with minimal results on these two but I’m still trying).

So, if any of you have suggestions, please leave them down in the comments section for me and other readers to learn from.  Remember, we’re all in this writing thing together and one of the main purposes of this blog is to share ideas and experiences.  So don’t be afraid to share or ask questions.

Until next time, take care and keep writing.


The final tally is in and 365 people took advantage of the chance to get the Kindle version of my paranormal/mystery novel “THE BRIDGE” for free.  Hey, a reader for every day of the year… chuckle.

I’ve never done a free-book promo on Amazon before, so anyone with experience please let me know if this is a good number.  I think so, but I like to hear other people’s thoughts.

Now I’m sure one of the big questions on the minds of some of you is, “Why did you give your book away for free?  Don’t you want to make some money?”

The answer is simple.  I wanted to increase my sales.  Now I know this sounds like a contradiction, but hear me out.  To date, only 100 copies of my novel had sold before this giveaway.  And about 1/2 of those were actual sales over six months.  I’ve had 10 reviews on Amazon and about 15 on Smashwords.  Not bad numbers, but certainly not earth-shattering.  I’ve had family and friends helping promote the book throughout their social networks.  I’ve done press releases, sent out free copies to newspapers and radio stations.  My sales ranking on Smashwords was impressive, but the sales were still not coming as strongly as I’d like.  Why?

Not many people have ever heard of me.  I’ve got ONE book to my name out there, just one.  I’m still building my reputation and a following.  In this day and age, a lot of people are very choosy about what they buy, even in e-books.  So those who sell their works for .99 cents or less have a better chance at being grabbed up.  Especially if you have a good tagline and cover.  But sometimes even that’s not enough.  Word of mouth is truly the biggest and greatest weapons we have to get our names out there.  And that only happens if we get our work into the hands of more readers.

Now, I’ve read (in a number of places) that authors who’ve done the free e-book promos see increases in sales within the weeks/months that follow.  Readers get hooked on what they’ve read and tell family, friends, and people in their social networks about it and get them excited enough to get their own copies.  In turn they may fall in love with the book and tell even more people about it, thus perpetuating sales and building the author’s reputation.

So now I’ve taken the plunge.  Now all I can do is wait and see what kind of results happen.  I’ve already heard from one or two people who took advantage of the giveaway and was delighted to hear them say, “I don’t usually read this genre but the story has already sucked me in.  I’m going to want to read the next one…”  I’ve been told this before by other reviewers as well, which gives me hope for the future of my books.  But more importantly, I’m hoping they will spread the word and get others to check it out.

I’ll keep you all posted on what happens next.  As I said way back when I first started this blog, I’m going to share this journey with you all.  My ups and downs, so hopefully you can avoid some of the pitfalls I landed up in.  Success or failure, we learn from them.  Hopefully, you can learn from mine.

In the meantime, the price has gone back to $1.49 which is still 1/2 off the usual price for the book.  So if you haven’t gotten a copy yet or want to get one for someone else there’s still time to get it at 50% off.  Have a great day…

http://www.amazon.com/dp/B00B86DR9G

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