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Every so often we come to a realization that something we’ve been doing hasn’t been working as well as we’d hoped. Admitting you didn’t do something right the first time is not a sign of weakness, it actually shows growth. Learning from your mistakes is just as important as getting things right the first time.

Recently, during a book release party (for someone else) a mutual friend who is a librarian started talking to me about the Para-Earths series. She’s watched trends and keeps a close eye on what’s popular in the industry and she pointed out to me that the Para-Earths might actually do better aimed at a Young Adult (YA) audience. This would still make the books quite available to the adult crowd of course, while opening the series to more readers.

I gave this a lot of thought, especially after several others readily agreed with her. So I spent the next week or doing some serious research into YA books. To my surprise, what I found there really made me rethink my marketing strategy when it came to part of our Para-Earth Series.

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In “The Vampyre Blogs – Coming Home”, two seventeen-year old girls who played a very big part in the story. Now the entire story is told in the same style as Bram Stoker’s “Dracula” where various characters tell part of the story, allowing the author to use the first person perspective, while giving multiple points of view at the same time.

However, the fact that we had two young characters did not necessarily qualify the book itself to be considered YA, did it? Well, when I went back over the book and carefully looked over the number of entries by each character I found that those two young ladies made up a large majority of the entries.  Plus their experiences carried most of the story as well. I then checked with several other readers who loved the book who confirmed that they felt the story was mostly centered around Lisa and Marisa (the young ladies in question).

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This left me with a lot more thinking to do. Despite receiving 4 and 5 star reviews, both “The Vampyre Blogs – Coming Home” and its companion anthology “The Vampyre Blogs – One Day At a Time”, have not performed as well as “The Bridge” and “The Ship” in overall sales. So the question for me now became “Have I been marketing these incorrectly the whole time?” The answer seems to be a resounding YES!

So what to do about this? Was it too late to try and re-market the books as YA instead of simply a mature audience?

TO BE CONTINUED…


Well, maybe you don’t ask. But now you want to know, because once you fall in love with a book, you want more like it.

Review it! Many online stores and book sites allow readers to post reviews. A person is more likely to take a chance on a book that 50 people say they loved than 5 people say they do.

Recommend it! Readers have friends who read, and you likely have an idea of their tastes. A recommendation makes a person more likely to find out more about an unknown book. Some authors, such as J.K. Rowling, got further by word of mouth recommendations and kids buying it for their friends, than by traditional marketing methods.

Gift it! I’ve been running a special– the book retails at $12 each, but I’ve been running a 2 for $20 special via direct sales. It encourages people to either buy an extra as a present for a friend or talk them into buying one too and splitting the savings. And I’d never ask this, but two of my buyers spontaneously paid extra, so that someone who wanted it but couldn’t afford it could have a copy.

Speaking of buying direct– when I purchase a crate of books and sell them directly to people at list price, I get more of a share than the royalties if you buy from retailers. I imagine it works the same way for other authors. So don’t think you’re shorting us if you want a signed copy.

You’re also not wasting our time if you contact us with questions or wanting to share your thoughts. Art is about communication, and as FUN as it is for me to write Rafael Jones, I’m not just doing it for myself. Hearing from readers is very motivational. There’s a button to send me an email, or just use the comment area. I love you so much just for being interested enough in my work to come here.


The first installment of “The Forever Detective” series now available in Trade Paperback and E-Book formats

And the review are just starting to come in…

5.0 out of 5 stars  “Clever writing without being campy

“This genre mashup of 1940s detective/vampire novel must have been a challenge for Helen Krummenacker to write, but she pulled it off beautfully….”
 
“Had so much fun reading this book…”
You can read the rest of the reviews by clicking on the link below:

https://www.amazon.com/dp/B07RSGKTDF


Helen just got interviewed over on by author Aurora Jean Alexander’s blog “Writer’s Treasure Chest”. Come check it out…

Writer's Treasure Chest

Welcome!

1. When did you start writing?

I can’t remember a time I wasn’t writing. Even as a very small child, I wrote short stories and poems. They were just the sort of thing a child would write, of course, but I kept at it and kept getting more sophisticated. Then, in the 90s, after a couple of years of trying to go professional with it, I ran the numbers on how much it cost to buy paper, use the printer, and post my best works to magazines that paid half a cent per word and decided in disgust that if I couldn’t even break even, I should just write fanfic for my own amusement.

After years of neglecting my writing, my husband, Allan, decided he had some ideas he wanted to turn into a novel. He did the writing, but I helped out with planning, character development, scientific premises…

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What a tense time. Will it sell? Will people review it? I know the book is good,  but making a splash when there are so many forms of entertainment out there isn’t easy.

This is the part where the audience keeps the writer in suspense. But don’t worry, I’m good at waiting: in fact, I’ll start right now.

On sale now at:

Nook:

     

Amazon: 

      AmazonUK:

      AmazonCA:

      AmazonAU:

     Smashwords:

https://www.smashwords.com/books/view/938589

Signed trade paperback copies are available upon request. Simply leave a comment in the section below, or e-mail me at: 

helenkrummenacker@gmail.com


Available at:

Nook:
https://www.barnesandnoble.com/w/forevers-too-long-helen-krummenacker/1131555250?ean=2940163217083

      Amazon: 
https://www.amazon.com/dp/B07RSGKTDF

      AmazonUK:
https://www.amazon.co.uk/dp/B07RSGKTDF

      AmazonCA:
https://www.amazon.ca/dp/B07RSGKTDF

      AmazonAU:
https://www.amazon.com.au/dp/B07RSGKTDF

     Smashwords:
https://www.smashwords.com/books/view/938589

Also there will be signed trade paperback copies available upon request. Simply leave a comment in the section below, or e-mail me at: 

helenkrummenacker@gmail.com


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So, one of the first things I often hear from people when they hear I have a book coming out is, “Who’s your publisher?”

There’s long been a stigma to self-publishing, and until recently, it was deserved. A writer had to buy a few thousand copies to get it printed at reasonable rates and generally did so as a pet project. Anyone who wanted to reach a wide audience and to possibly make money had to find a publisher who thought their work was high enough quality to invest in. It would go through rounds of editing before ever going to the shops. A real publisher meant the writer had talent. Self-publishing just meant they had money.

But.

That was then. This is now. Everyone knows there have been radical changes in how books are sold.There are many formats besides paper. Bookstore chains have collapsed or moved to online only. Publishing houses rise and fall, to the point where there are few one has heard of. But more has happened behind the scenes. Publishers tend not to invest in writers who aren’t celebrities. Instead, even authors who have turned a modest profit on multiple books are asked to shoulder the burden of “typesetting fees”. The manuscript is rarely put through an editing process. What most publishers look for is one thing: marketability. They are looking for a trendy subject, a sexy concept, and work that fits neatly into a hot genre or niche market.

Allan and I worked together on his first project to create something ended up combining thriller, paranormal investigation, police procedural,science fiction, horror, and strongly featured a lesbian couple. It didn’t fit neatly into a genre and as Allan researched the market and the experience of other writers, he realized how much things had changed.

With print on demand technology, works can be published with little more investment than the blood, sweat, and tears of the writer. Not relying on a publisher who doesn’t want to pay an editor to proofread the material, error checking is done by volunteers, and by several read-throughs by the author who is deeply committed to putting out a quality product. A publisher wants to sell a book and if the reader is dissatisfied, it means little. You’ll buy another author next time. The writer, on the other hand, has to deliver great work if they want readers to love their book and look for more by them.

In short, I don’t believe publishers care as much about quality as marketing at this point. And while anyone can self-publish a book these days, it’s not a warning sign that it was unpublishable by other means, because print-on-demand is great for giving an author more control, a greater profit share, and a way to reach a large audience, hence it is the first choice rather than last resort. Allan and I have chosen this route and advise others to do the same.

Interestingly, the publishing houses track print-on-demand sales. If an author makes themselves into hot property, then they may be offered a favorable contract that will help them get into more brick-and-mortar stores. Ultimately– the fate of writers is in the hands of the readers. Thank you for thinking of me!

-by Helen Krummenacker


These days, books as well as movies are often advertised with trailers that use images and sound to give you an idea of the flavor of the book, as well as sharing information about genre, storyline, and availability.

Allan Krummenacker was a huge help with this, doing the actual production based on music and images I chose, and a few finds of his own, but I especially like his vocal work– since the book is almost entirely first person narration, I decided to script the trailer that way, so he’s giving the voice of Rafael Jones.

*And remember the book will be available on June 1st, but you can still pre-order an e-copy at the following links:

Nook:

https://www.barnesandnoble.com/w/forevers-too-long-helen-krummenacker/1131555250?ean=2940163217083

Amazon: 

https://www.amazon.com/dp/B07RSGKTDF

AmazonUK:

https://www.amazon.co.uk/dp/B07RSGKTDF

AmazonCA:

https://www.amazon.ca/dp/B07RSGKTDF

AmazonAU:

https://www.amazon.com.au/dp/B07RSGKTDF

Smashwords:

https://www.smashwords.com/books/view/938589

Also there will be signed trade paperback copies available upon request. Simply leave a comment in the section below, or e-mail me at: 

helenkrummenacker@gmail.com


Welcome to the first solo novel of Helen Krummenacker, co-author of the Para-Earth Series.

Adventure, humor, film noir, and dark urban fantasy blend in a unique vision that will appeal to fans of Harry Dresden or Marvel’s horror comics.

Enter the world of The Forever Detective Series…

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Raphael Jones’ love of adventure took him into police work, military service, and finally a career as a private eye. But when his first couple of cases combine to drop him into deep trouble, can his sense of adventures survive? For that matter, can he? A practical man with a kind heart, he never expected to encounter supernatural evil threatening the people he cares about.

“I was reading along enjoying the Raymond Chandler vibe and suddenly WHAM! Night Stalker!” – author Danarra Ban

Available June 1st, 2019 for e-books (Kindle, Nook, Kobo, Apple, PDF, etc.) and trade paperback!

Reserve your e-book now at:

Nook:

https://www.barnesandnoble.com/w/forevers-too-long-helen-krummenacker/1131555250?ean=2940163217083

Amazon: 

https://www.amazon.com/dp/B07RSGKTDF

AmazonUK:

https://www.amazon.co.uk/dp/B07RSGKTDF

AmazonCA:

https://www.amazon.ca/dp/B07RSGKTDF

AmazonAU:

https://www.amazon.com.au/dp/B07RSGKTDF

Smashwords:

https://www.smashwords.com/books/view/938589


Today is Sneak Peek Sunday over on Helen Krummenacker’s blog. Just click on the link below to check out the Prologue to her first solo work “The Forever Detective Series”. 1940’s #noir meets #supernatural:

Forever Detective

Note: The novel itself is written first person, from Rafael’s perspective. However, I’ve written a short scene set shortly before the novel, to awaken curiosity and do some foreshadowing. Also, here’s an idea of what Clara Thomas looks like.

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Prologue

     Clara Thomas was almost finished packing when the phone rang. “Good morning,” she said.

     “So glad I caught you, Clara. You’re being sent to America on a case, aren’t you?”

     “Sir Lynn! Do you need any errands taken care of while I’m there.”

     There was a chuckle on the other end of the phone. “No need to be so formal. I’m your brother, after all, or married to your sister, which amounts to the same thing. Lynn will do just fine. I just called to give you a little advice. I know Interpol needs to recruit more people. Trying to rebuild such…

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